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By Jess Lilley, Founder and Creative Partner at creative impact agency, The Open Arms. The Open Arms Founders Jess Lilley (Creative Partner) and Amy Hollier (Strategy Partner). The creative industry is built on the belief that being seen is the dream. We relentlessly optimise for visibility, figuring a brand nobody notices is one that isn’t working, starting with the sign above the door. For a family violence refuge, that sign is an impossibility. So how do you put safety at

Independent creative recruitment agency no sunday blues and brand consultancy Gambol last night introduced WIP IT GOOD, a playful new content series exploring the art of account service in the creative industry.

Courage Collective Family Violence Services (formerly Georgina Martina Inc.) is one of Australia’s longest-standing refuges, providing critical support for over 50 years. But they felt their identity was holding them back. It didn’t clearly represent their tireless commitment to both helping victim-survivors and addressing the factors that lead to family violence. After meeting with multiple creative agencies, Courage Collective appointed The Open Arms to help find a name and