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Mavens is your source for bold opinions, equality news and creative brilliance from women and minorities in advertising, marketing and media. Got something to add? Click below for our submissions brief and guidelines.


We’re Calling It: 2026 Another Sh*t Year For Gender Equality in Australia
Australia's gender equality progress is falling. Three major reports released in October exposed the extent of it.
5 min read


The Most Valuable Customer Might Be One You Don’t Understand
By Alison McKinnon, Managing Director, CM.OSX. Last year I wrote an article about my experience of getting older in the advertising industry. Some inspired editor gave it the title “Too old for the party, too young to leave”, which I found vaguely offensive. I say with clarity and confidence, I am not too old for the party. I just don’t want to go because it’s 8.30pm and I want to watch Law & Order. Okay, and yes, too many people overstimulate me. And my feet hurt. Even in fl
5 min read


The Best New(ish) Books about AI: By Women & Non-Binary Authors
By Leah Morris, Editor. It was tech journalist Karen Hao who I first observed comparing the feudalistic tech world with ancient Rome; dramatic and patriarchal with a centre that (surely) can't hold. Since listening her book 'Empire of AI' over several days while painting my mother's house, I've found much solace in women's perspectives on AI. Many of them critique the rampant social and environmental negligence and egoistic individualism of its leaders and their flawed ethos.
5 min read


The Last Click Gets the Credit. That Doesn't Mean it Did the Work.
Why marketers need to separate attribution from influence. By Zahava Robinson, Director & Chief Technology Officer, Kick Cashback. Marketers want clean answers. We want to know which channel drove the sale, which campaign deserves the budget and which partner should be paid. The problem is that customer journeys are rarely as clean as the reporting makes them look. A shopper might first discover a product through a creator, search for the brand a few days later, compare price
6 min read


Help Create Better Workplaces with Mentally-Healthy's 2026 Survey
Mentally-Healthy is a movement to enhance the Australian media and advertising industry's capacity to cope with and improve levels of mental health. Since breaking ground in 2018, the organisation takes an honest measure of how our industry is actually doing every two years. At the last one in 2024, 2,000+ people answered and the openly-published, anonymised results helped inform research and resources that make a difference. Responses revealed 70% experienced burnout and/or
1 min read


Mavens a Proud Industry Partner of Cairns Crocs in 2027
Cairns Crocodiles has this week announced their 2027 event with a bold new identity, first speakers, regional ambassadors and awards now open. Cairns Crocodiles, presented by Pinterest, has officially launched its 2027 festival, unveiling a bold new brand identity, revealing its first wave of speakers, launching a new regional ambassador program and opening entries for the 2027 Cairns Crocodiles Awards. For the third year running, Mavens is proud to join a stellar lineup of i
7 min read
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